google on Thursday revealed that ‘how to grow hair naturally’, ‘reduce belly fat’ were the top beauty and fitness searches as the world celebrates International Beauty Day.
International Beauty Day is an annual event celebrated to celebrate the outer and inner beauty of individuals around the world.
Taiwo Kola-Ogunlade, Communication Officer, Google West Africa, said that on the occasion of the day, Google revealed the top beauty-related searches that have caught the attention of Nigerians over the past 20 months.
Kola-Ogunlade said that due to the COVID-19 pandemic, questions like “how to grow hair naturally” and “how to reduce belly fat” were among the most Googled beauty terms by Nigerians.
She added phrases like “women’s hairstyles” and “straight hair,” one of the most Googled beauty terms.
He said it indicated that Nigerians were more aware of how to feel beautiful and stay fit as they navigated the pandemic.
“Butterfly braids” is a groundbreaking search that popped up in Nigeria in the past year as searches for “bone straight wig” increased by more than 4,000 percent.
“However, jungle braids was a breakthrough last month in Nigeria.
“The state of Bayelsa was also identified as the top state in Nigeria for beauty-related searches in 2020,” he said.
According to her, individuals around the world, including Nigerians, have been dealing with the impact of the pandemic on their mental health and general well-being since 2020.
He said experts had recommended self-care techniques for dealing with those stressful conditions.
Kola-Ogunlade said that as a result, self-care has become more important worldwide.
He said that, for example, a study conducted by the Skin Care Company on the Mental Health Effects of Adult Acne, found that a skin care regimen could significantly lower stress levels.
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Kola-Ogunlade said that similarly, beauty regimens and fitness programs may have become the best coping mechanisms for Nigerians looking to maintain their mental well-being as they navigate the pandemic.
Search trend information was obtained from data collected by Google, based on what Nigerians have searched and requested from Google, which processes more than 40,000 searches every second.