With the launch of the short fund, YouTube creators and artists now have at least 10 ways to make money and build a business on YouTube.
The company announced that it has paid more than $30 billion to creators, artists and media companies in the past three years.
YouTube chief business officer, Robert Kyncl stated that one thing he admired about creators is their incredible range of talents and skills.
“They are storytellers, directors, editors, marketers and entrepreneurs – all in one.”
10 ways to make money on YouTube
1. Short fund
The YouTube Shorts Funds has been launched on Tuesday with a pledge of $100 million in funds to be distributed over 2021-2022. Every month, YouTube contacts thousands of eligible creators to claim payment. The fund allows creators to earn between $100 and $10,000 based on viewership and engagement with their shorts. The Shorts Fund is the first step in the company’s journey to build a monetization model for Shorts on YouTube and it is not limited to just creators in YPP. View all details here.
Ads are at the heart of creators’ revenue streams and remain the primary way creators make money on YouTube. Creators receive the majority of the revenue generated from ads on YouTube.
3. YouTube Premium
YouTube Premium is a paid subscription option that allows members to enjoy ad-free content, background playback, downloads and premium access to the YouTube Music app. Most of the subscription revenue goes to YouTube partners.
4. Channel Memberships
Channel subscriptions allow creators to offer exclusive benefits and content to viewers who join their channel as monthly paying members at creator-set prices.
5. Super Chat
Super Chat is a highlighted message in the chat stream that stands out from the crowd to get even more attention from their favorite creator for fans watching live streams and premieres.
6. Thank you so much
Now viewers can also express thanks and appreciation for uploaded videos through Super Thanks. As an added bonus, fans will receive a clear, colorful note to highlight the purchase for creators to respond to.
7. Super stickers
Another way for followers to show support during live streams and premieres is with Super Stickers, which allows fans to buy a fun sticker that stands out.
The merchandise shelf allows channels to showcase their official branded merchandise directly on their YouTube watch page. Creators can choose from 30 different retailers worldwide.
9. Ticket sales
Music fans can find out about upcoming concert listings and go directly to our ticketing partners’ sites to purchase tickets with a simple click.
10. YouTube BrandConnect
YouTube makes it easier for creators and brands to create branded content through YouTube BrandConnect (formerly known as FameBit) that is both authentic and effective. BrandConnect brings insights, measurements and industry expertise to the influencer marketing landscape – seamlessly connecting brands, makers and fans.