Grammy award winning singer, Damini Ebunoluwa Ogulu professionally known as Burna Boy has launched his own cannabis brand in Miami. Black Cannabis Magazine reported that Burna Boy’s Cannabis brand BrkFst, is a partnership with Jokes Up/ Ice Kream, and it was launched in South Beach, Miami, a few days ago.
The launch came a little over a year after the singer said the ban on cannabis in Nigeria is “dumb”.
The brand launch which coincided with Miami Carnival, started with a Pop Up from 12- 3, followed by brunch at a Miami Diner from 3:30-7.
There was also a team representing Burna Boy at the all-white-themed Tipsy Musical Festival at Bayfront Park, which he headlined.It is speculated that the brand is inspired by Burna Boy’s hit single “Last Last”, where he sings… “I need Igbo and shayo (Shayo).”
Last Last’ which was released on 13th, May 2022 talks about heartbreak which was referred to as ‘Breakfast’ in the song while a part of the lyrics talked about a way to get over the heartbreak by indulging in weed (Igbo) and alcohol (shayo).
